History of Yart Factory

71 Years of Yart Factory 1954–2025

The foundation for what is now Yart Factory was laid 71 years ago (1954) in Waalwijk by J.J.M. Hoffmans. That year, he started a company producing semi-finished products for the shoe industry in Waalwijk. Techniques such as die-cutting were already widely used in the production process at that time. From the late 1970s onward, more and more clothing accessories and leather goods components were added to the assortment. Knee and elbow patches were among the company’s key products. What made the company unique was that all products were manufactured entirely in-house.

In the early 1980s, the family business broadened its focus and, under the name Pronty, entered the growing hobby products market. The machinery was expanded, increasing both the diversity of techniques and the range of materials that could be processed.

Today, the company manages the brands Point to Paper, Pronty kleinvak, Dutch Doobadoo, By Woom, and Pronty Crafts, while also specializing in customer- and brand-specific products, private labels, and services. Much has changed since the company’s founding, but its core remains the same: using high-quality cutting, laser, and milling techniques to transform customer ideas into distinctive products.

At the beginning of 2021, the last member of the Hoffmans family stepped down through a management buy-out, and Yart Factory continues forward with renewed energy